Crafted a bold visual identity and launch campaign for Sofia’s first premium matcha bar. The feed blended Japanese ritual references with playful, contemporary aesthetics — from minimal product stills to bold graphics and location reveals.
Directed content design, captions, and campaigns to build anticipation and awareness pre-launch.

I created a full visual identity for Matcha Mōtō, a lifestyle café concept blending Japanese tradition with modern wellness.
Developed the color palette, logo, and design system to capture the brand’s balance of ritual, vitality, and contemporary culture.