Managed social media, content production and PR strategy for KA/NOA — an Italian luxury menswear brand specialising in timeless knitwear, with boutiques across Switzerland's most prestigious destinations including Lausanne, Geneva, Zurich, Crans-Montana, Verbier and St Moritz. Developed and executed an ongoing content strategy across Instagram, producing editorial content aligned with the brand's seasonal calendar and the refined lifestyle of its clientele.

Oversaw end-to-end content production and visual direction, working closely with the founding family to capture the brand's warm, intimate and quietly luxurious tone of voice. Led PR coordination for boutique store openings and activations across multiple Swiss locations, managing communications, content rollouts and brand presence around each launch. Coordinated seasonal campaigns around key brand moments including new collection arrivals, anniversary milestones and exclusive event partnerships.