Managed content creation, creative direction and PR strategy for Fogal — one of Switzerland's most iconic luxury hosiery and bodywear brands. Developed and executed a series of seasonal content activations positioning Fogal within the worlds of sport, fashion and the modern professional woman, rooted in the brand's Swiss heritage and commitment to timeless luxury.

Conceived and produced multiple shoots across the contract period, including a tennis activation in light of Roland Garros — shot on location on a red terra cotta court, blending sport and luxury through unexpected styling — and a September Back to Work edit celebrating the return to the desk through the lens of the Fogal woman: elegant, intentional and quietly confident. Each activation delivered a cohesive series of editorial images, Reels and captions crafted in Fogal's signature tone of voice.

Oversaw end-to-end content production in collaboration with photographer Dana Kaufeler, alongside PR coordination, caption writing, grid planning and Instagram management. Aligned content strategy with key seasonal brand moments throughout the year.