Managed the Instagram presence and personal brand strategy of Simone Gibertoni — CEO of Clinique La Prairie, one of the world's most iconic longevity and luxury wellness institutions. Developed and executed a full communications and PR strategy positioning Simone as a defining voice in longevity, bridging clinical science, personal philosophy and the CLP brand.

Developed four original content series — Unlocking Longevity, In Conversation, Myth vs Science and The Prescription — each translating complex longevity science into sharp, accessible carousel copy and Reel content. Directed and produced multiple batch shoots at CLP Montreux across the contract period, delivering an ongoing library of talking-head videos and editorial content published across Instagram and LinkedIn.

Oversaw end-to-end PR and communications strategy including cross-platform content repurposing, coordination with the CLP communications team, international social media partners (KRDS, WeChat), and strategic alignment with key brand and media moments — including the launch of Simone's book Unlocking Longevity. Managed monthly performance reporting and analytics, using data to inform content direction, audience growth strategy and future campaign planning.

Grew the account 100% organically across the contract period — no paid advertising.