ALESSANDRA RICH FW25

about the project
The FW25 collection tells a story of duality - the elegance of lace against sharp tailoring, fluid silhouettes balanced by sculptural detail. Shot in Milan, the campaign captures Alessandra Rich's vision of modern femininity: confident, romantic, and endlessly refined.
I aided in the creative direction and production, ensuring each image reflected the brand's codes with precision and elegance.
services
CONTENT PRODUCTION
year
2025
location
Studio, Milano
Close-up of a person with light skin and blonde hair pulled back, wearing a white blazer with silver buttons and large silver crystal earrings, eyes closed against a plain light background.Slim woman standing in a minimalist setting wearing a short black halter dress with ruffled edges and silver buttons, paired with black pointed-toe heels.A woman standing wearing a white double-breasted blazer with silver buttons, a white pleated midi skirt with a front slit, black pointed-toe high heel shoes with a strap, and large decorative earrings, against a plain light gray background.Woman in a sleeveless, form-fitting beige dress with gold lace overlay and a large black lace bow detail near the hip, posing with her arms crossed near her neck against a plain light background.Woman wearing a long black dress with a lace top featuring long sleeves and a deep V-neck, paired with black pointed-toe heels, standing against a plain white background.Woman with light hair wearing a black dress with ruffled sleeves and a bow detail, seated on a white block against a plain white background, wearing black pointed-toe high-heeled shoes.A woman stands in a minimalist white space wearing a white fuzzy bralette and button-down midi skirt with white pointed heels, next to a modern white abstract chair.